Reading List

We often get asked for a list of books on the psychology of persuasion so we are sharing some of our favourites here.

Thinking Fast & Slow by Daniel Kahneman

• Provides an overview into the decision making process and how the emotional and rational sides work together.

Never Split the Difference by Chris Voss

• Negotiation lessons from a former FBI Lead Negotiator

Influence: The Psychology of Persuasion by Dr. Robert Cialdini

• Seen as the godfather of influence, Cialdini’s first volume is a cornerstone of the psychology of persuasion.

To Sell Is Human by Daniel H. Pink

• An overview of the more human elements of sales and decision making.