CAPTIVATE

The Decoy Effect

The irresistible power of the useless option

Aug 11

12

July 2026

Priming

The invisible nudge: How priming quietly steers business choices

Jul 7

12

June 2026

Your pitch is missing one critical element...

Mind the gap: The psychological weapon hiding in plain sight

Jun 2

6

May 2026

Loss Aversion

Why Losing Hurts Way More Than Winning Feels Good

May 5

15

1

April 2026

The Foot In The Door Technique

The Thin Edge of the Wedge

Apr 7

8

March 2026

Captivate Exclusive: 25% off Introduction to Influence and Persuasion course

Hello Captivate Community,

Mar 31

6

The Comfort of the Known

Why Familiarity is Your Best Closer

Mar 3

10

1

1

February 2026

Your Best Ideas Might Be Getting Ignored (And It's Not What You Think)

⏱️ Reading Time: 4 minutes:

Feb 3

10

January 2026

The Fresh Start Effect

How to turn "new year, new me" into Q1 revenue

Jan 13

5

2

December 2025

The Productivity Enjoyment Effect

Why Having Fun at Work is Your Secret Weapon

Dec 2, 2025

6

2

November 2025

The Franklin Effect

Build Stronger Alliances by Asking, Not Giving

Nov 4, 2025

4

October 2025

What your team catches from you (it's not what you think)

Catching the feeling

Oct 7, 2025

6