Archive - CAPTIVATE

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Jun 17

The Halo Effect

Why one win makes everything shine

Jun 3

May 2025

The Scarcity Principle

The Allure of the Unavailable: Mastering the Scarcity Principle

May 6

April 2025

The Sticky Power of Labels

Apr 1

March 2025

The Precision Effect

Specificity Sells

Mar 4

February 2025

The Cheerleader Effect

You are the company you keep

Feb 4

January 2025

The Peak-End Rule

People remember the fireworks, not the fuse

Jan 7

December 2024

The Commitment & Consistency Principle

I am, therefore I do

Dec 3, 2024

November 2024

Simulation Fluency

You have to see it to believe it.

Nov 5, 2024

October 2024

The Decoy Effect

"We are all predictably irrational" - Dan Ariely

Oct 1, 2024

September 2024

The Pratfall Effect

Oops, I did it again

Sep 3, 2024

August 2024

The Effort Heuristic

"Show your work" -your fourth grade math teacher

Aug 6, 2024

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